O
n September 25th, 1998, StarWars.com officially announced the title for Episode 1: The Phantom Menace.
The backstory:
- Multiple titles were rumored leading up to the official announcement including ‘HOPE FOR THE FUTURE’, ‘BATTLE OF THE FORCE’, and ‘KNIGHTS OF THE REPUBLIC’
- The film’s release date of May 21, 1999 was confirmed just over a month before the title
Fan reactions:
- The title was ‘baffling’ for many fans who felt it didn’t feel like a ‘true Star Wars title’
- Others defended the title by comparing it titles of old BUCK ROGERS and FLASH GORDON serials which Lucas famously loved
Reality check: With only three words, George Lucas succeeded in firing up the Star Wars fan base which shows that Star Wars fans really have always been…Star Wars fans.
In hindsight: THE PHANTOM MENACE became the highest-grossing film of 1999 and the second-highest grossing-film of all time during its release, proving that maybe Lucas knew what he was talking about after all.
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