Star Wars Outlaws Brings Ubisoft Shares to Lowest Since 2015
Physical sales of Star Wars Outlaws have caused Ubisoft's stock to fall to its lowest value in almost a decade.
Sep 4, 2024
Ubisoft stock has fallen to its lowest point since 2015, with the projected sales of Star Wars Outlaws seen as a potential cause.
Why It Matters: The initial physical sales of Star Wars Outlaws are disappointing to investors who expected the game to outperform other recent titles. A somewhat muted critical reception seems to have slowed the sales of the new game, which was hoped to raise Ubisoft's stock after the disappointing launch of XDefiant earlier this year.
By the Numbers:
The initial UK sales of Star Wars Outlaws are 55% lower than Jedi: Survivor but 15% higher than Ubisoft’s recent release, Avatar: Frontiers of Pandora.
Ubisoft’s stock has fallen 34% since the start of 2024.
Reality Check: Digital sales figures for Outlaws will not be available until later in the week, so the stock could rebound when investors receive updated numbers.
The Big Picture: If Star Wars Outlaws proves to underperform in digital sales, Ubisoft will look to Assassin’s Creed Shadows to restore investor confidence when it releases in November.
Eric Eilersen is a Senior Writer at Youtini and co-host of The Youtini Show. He loves collecting Star Wars Funkos, lightsabers, and LEGO as well as playing video games, reading Brandon Sanderson novels, watching the Dallas Cowboys, and spending time with his partner and pets. You can follow him at @EricEilersen.
